ABOUT THE AUTHOR
I have a PhD in bio-medical anthropology became bored with Academia and repackaged my problem-solving skills to become an expert in pharmaceutical New Product Planning and Strategic Marketing that led to becoming Senior Vice President of Global Strategy for one of the top Swiss Pharma companies. In my professional role, I developed a strong interest in personalized medicine and a passion for its implementation. I was involved in a pharmaceutical company’s acquisition of a diagnostics group in the late 1990’s to accelerate implementation of personalized medicine. Recently, I wrote a business plan for the implementation of personalized medicine for a G7 country.
I’m a native of Berkeley, California, and live there today. I got my BA in anthropology from the University of California and went on to graduate school at the University of Pennsylvania, which I thought was another state school. Budding anthropologists have to choose where to do fieldwork. In my case, I looked for the amalgam of beaches, tropics, and French food. I won my personal trifecta in the then New Hebrides (now Vanuatu). I was fortunate to study with the discoverer of the hepatitis B virus.
HEPATITIS Beach: Lessons Learned from Beaches to Board Room Navigating the pre-#MeToo World
COMING IN 2023-2024
HEPATITIS Beach is a memoir rich in color, invoking the full sense of a world now lost, a world which a young girl faced alone and which made her a woman. The book is enhanced by the inclusion of some of the many letters written by or to Betsy during these years abroad from professional colleagues, family, friends, and lovers.
The memoir speaks to women of all ages giving an insight into the lessons which can be learned by all, of knowledge passed by one generation to another with lessons to be learned by all. Each chapter ends with a summary of these lessons, often light-hearted, some good, some not so good and gives the reader a reminder of just what matters in life.
The book will be of interest to those interested in cultural, medical, and geopolitical issues. Young women may also benefit from Betsy’s experiences and reflections. The book is a combination of Untamed and The Immortal Life of Henrietta Lacks in many ways, with a dash of Eat Pray Love. In its own way, it is a real-life medical adventure featuring a female hero.