ABOUT THE AUTHOR
I have a PhD in bio-medical anthropology became bored with Academia and repackaged my problem-solving skills to become an expert in pharmaceutical New Product Planning and Strategic Marketing that led to becoming Senior Vice President of Global Strategy for one of the top Swiss Pharma companies. In my professional role, I developed a strong interest in personalized medicine and a passion for its implementation. I was involved in a pharmaceutical company’s acquisition of a diagnostics group in the late 1990’s to accelerate implementation of personalized medicine. Recently, I wrote a business plan for the implementation of personalized medicine for a G7 country.
I’m a native of Berkeley, California, and live there today. I got my BA in anthropology from the University of California and went on to graduate school at the University of Pennsylvania, which I thought was another state school. Budding anthropologists have to choose where to do fieldwork. In my case, I looked for the amalgam of beaches, tropics, and French food. I won my personal trifecta in the then New Hebrides (now Vanuatu). I was fortunate to study with the discoverer of the hepatitis B virus.